There’s a million reasons to appreciate Ulta but what I love the most about shopping there is that I can grab literally everything I want all in one store. If I need a nail polish, shower cap, deodorant and a yet another eyeshadow palette I have faith that I can grab it all at Ulta. You can’t beat that convenience with a stick! Sometimes I wish Ulta carried more Prestige brands but I still appreciate the fact that Ulta embraces the beauty (and budget friendly prices) of drugstore brands too. I couldn’t be happier that you can now snag ELF from Ulta (online only at the moment) and score $3.50 off and even some BH Cosmetics goodies like the mega-popular Carli Bybel Eyeshadow & Highlighter.