Literally every time you blink there’s something new at Ulta. Rather it be Mass or Prestige, there’s a new collection or product popping up everyday that’s bound to catch your eye. One of the most innovative brands at Ulta that’s constantly churning out new products is NYX. This year, they’ve been on a serious roll this year releasing entire lines of new products every season. For fall, NYX has added 2 new gloss formulas, extended the Liquid Suede Lip Cream shade lineup, revamped the High Voltage lipsticks and came out with a new line of lip liners. Trust me when I say it’s a lot!