Ulta is coming on up! Not to an apartment on the east side, but to the forefront of the Prestige market. Since Ulta first hit the scene in the 90s, the brand has transformed itself from just another beauty store to one of the biggest retailers of all things beauty. For years, Ulta has been playing catch up with Sephora in an effort to surpass them all while setting Ulta apart from the rest. The full service salon and massive selection of both Mass and Prestige brands has kept Ulta hot on the heels of Sephora for quite some time but this year Ulta is leveling the playing field. And in a major way!
One of the many upsides to being a makeup blogger (and junkie) is that I get to try a lot of different new products quite often. Most times, I purchase them myself which makes my wallet a little sad but my face very happy when I pick products that turn out to be amazing. May was a super long month filled with a lot of sales and great collections that I needed in my life so I ended up hauling lots of new makeup that caught my eye. Was it a little expensive? Yes. Do I regret it? Nope! Most of the new goodies I picked up turned out to be some of the best products I’ve ever tried. In fact, a few of them ended up being in heavy rotation from the moment I picked them up. Score!