Steals, Deals & New Releases at Ulta!

Today is a great day to be an Ulta Beauty Platinum Member! The Urban Decay Vice Lipsticks (yes all 100 shades) are now available online today only for Platinum Ultamate Rewards Members. That’s right, you get early access for being such a loyal shopper. Yay! Benefit is also joining the early access party with the […]

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Urban Decay Vice Lipstick for Summer 2016

Each of our retailers will carry 100 shades of Vice Lipstick–making this our biggest lineup yet. Our shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin, there’s something for everyone–from new shades to cult favorites you thought you’d never see again. Several shades […]

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LORAC Light Source Illuminating Highlighters for Summer 2016

Instantly bring luminosity and life to your face with Lorac Light Source Highlighter. These paraben-free, high-pearl highlighters are infused with anti-aging antioxidants and light diffusing, soft focus pigments for a silky-smooth, luminous glow. This illuminating, complexion-enhancing formula can be worn sheer for a soft, natural sheen or layered for a high-shine, dramatic effect. Become a […]

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Kat Von D Shade + Light Eye Contour Quad for Summer 2016

Step up your contoured eye looks with the Shade + Light Eye Contour Quad. Featuring four specially curated palettes with matte shades, these quads spotlight Kat Von D’s high pigment, silky, and blendable shadows in a covetable, coffin-shaped palette. Bring out the best in your eyes with a neutral base, and then use the contour, […]

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Too Faced Melted Matte Liquified Long-Wear Matte Lipsticks for Summer 2016

Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and Vitamin E to moisturize, while hyaluronic filling spheres smooth the look […]

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Buxom Wildly Whipped Lightweight Liquid Lipstick for Summer 2016

Let lips run wild with this mischievous, lightweight liquid lipstick. This seductive lip plumper has an addicted whipped texture and soft matte finish that’ll stir up the best kind of trouble – so apply without caution. Moisturizing butters coax lips into cushiony submission revealing their sinfully smooth side.

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