Love it or hate it, millennials are taking over and brands are starting to notice! I’m loving this new millennial-centric rush (especially in the beauty community) because it’s forcing brands to be more innovative and creative. Gone are the days of die hard customers that only use one brand of makeup for the rest of their days. Millennials ain’t having that! We like to switch things up. We embrace change. We may love one foundation one day and then love a completely different one the next. That’s just how millennials roll!
And if you ask me, it’s about time that brands like Estee Lauder has jumped on the wave. For decades, Estee Lauder has always been the go to high end makeup brand for women with mature skin. So they’ve always used older spokesmodels and stuck to creating classic, staple products that are practical–never trendy. For a while, this approach worked because there were still plenty of die hard Estee Lauder fans holding on for dear life. But as newer brands popped up on the scene with flashy, trendy new products for millennials to snatch up in seconds it became clear that Estee Lauder needed to shake things up a bit.