Beauty, Face, Foundation, Makeup, Mid-Range Brands, Review, Swatches

Foundation can be a tricky product to buy because there’s so many different brands, formulas, undertones and more to take into account before you make a decision. I can be a bit picky when it comes to foundation so I like to stick to what I know and love without switching up as much as I would a lipstick or nail polish. However, I became curious when Too Faced released their new Born This Way Foundation and it quickly became a social media sensation. It takes me a while to hop on board when it comes to new foundations but I was forced to sit this one out for a bit because the original launch of Born This Way only consisted of 50 shades of beige that only a light to medium guys and gals could fit into. Not cool, Too Faced.

Eventually Too Faced got the message and broadened the color range of Born This Way to include both lighter and darker shades for fair skin beauties and dark skin divas alike. Much better! While I pat Too Faced on the back for being more inclusive, I still think they have some ways to go when it comes to their color range because there could definitely be some deeper shades in the mix. And not just for Born This Way but that’s another story for another time. Thanks to the shade range expansion, I was able to finally find a match in the deepest shade, Mahogany.

Mahogany is a warm cinnamon-bronze with strong red undertones that may not work well for more neutral or yellow toned complexions but it fits me like a glove since the perimeter of my face is more red toned than yellow. I usually go for more light coverage formulas but Too Faced’s Born This Way medium to full coverage formula isn’t too shabby. Born This Way has a slightly thick, very creamy texture that doesn’t feel or look heavy and blends very well using a brush or sponge. In fact, it just looks like flawless skin thanks to the creamy formula and natural satin finish that isn’t too matte or too matte. It’s just right.

I think Born This Way is suitable for all skin types but the oil-free formula seems like it may better suited for normal to oily skin. I didn’t find Born This Way to be drying at all thanks to the hyaluronic acid and coconut water but without a primer it has a tendency to settle into my fine dry lines throughout the day so I definitely recommend applying a rich moisturizer and hydrating primer (like Too Faced’s Hangover Primer) before application if you have dry skin or fine lines. Otherwise, I think Born This Way is absolutely fantastic! The formula is very easy to apply and blend with a natural skin-like finish that will probably last a long time as one full pump is more than enough for a full coverage application. If you’ve been on the fence about trying Born This Way, I recommend heading to your local Ulta or Sephora to get color matched and then take a sample and try it for yourself. Born This Way is definitely worth a try!

Have you ever tried Too Faced Born This Way Foundation?

Before (left) and After (right) Too Faced Born This Way Foundation in Mahogany