It Cosmetics is the last brand that comes to mind when I think of diversity and inclusivity. Let me give you a little insight why. Founder Jamie Kern Lima has built It Cosmetics into a billion dollar brand now owned by L’Oreal. She went Read More
Ahh, foundation. We only have one face and yet we tend to hoard it anyway. It can really be hard to resist the urge to stock up on foundations when there’s so many great reasons to. Like changes in your skin tone in Read More
Whether you’re a beginner or makeup expert, it can be hard to keep up with all of the newfangled products and formulas that constantly hitting the market. I’ll never forget when BB Creams and CC Creams really started gaining traction here in Read More
Brown skin can be pretty tricky sometimes when it comes to makeup. It comes with all kinds of quirks like unevenness and hyper-pigmentation along with a dull, ashy cast sometimes. That’s why a one size fit all approach isn’t always the best for Read More
Have you ever really sat and wondered just how many beauty products you use everyday? It never crossed my mind to tally them up until I saw one of those nifty beauty challenges on Instagram and decided to go for it. Turns out, Read More
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