Rihanna practically broke the internet and had the entire beauty world shook when she released Fenty Beauty. And for good reason. The beauty world is in for a much needed change! For years, women of color have been begging brands to be
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It Cosmetics is the last brand that comes to mind when I think of diversity and inclusivity. Let me give you a little insight why. Founder Jamie Kern Lima has built It Cosmetics into a billion dollar brand now owned by L’Oreal. She went
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Kim Kardashian has been a makeup and beauty icon for years. She (and her makeup artist Mario) catapulted the age-old technique of highlighting and contouring to the masses and launched a makeup revolution. Now you can’t even go to the grocery store without
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