It Cosmetics is the last brand that comes to mind when I think of diversity and inclusivity. Let me give you a little insight why. Founder Jamie Kern Lima has built It Cosmetics into a billion dollar brand now owned by L’Oreal. She went
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Let’s take a quick break from Project BOMB, shall we? You’ve probably noticed that I’ve picked up a ton of new goodies in the last few months but what you probably didn’t know is that I’ve also been determined to start using what’s
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Time is seriously flying by because Black Friday was almost a month ago and Christmas is next weekend. Crazy right?! As you can imagine, Ulta has been bananas so my schedule has been hella crazy. So crazy that I’m somehow just managing
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You didn’t think I forgot about showing you day 2 of Ipsy’s Gen Beauty NY? I wouldn’t do you like that, girl! It’s been a busy week trying to catch up on some much needed rest after spending the weekend in the
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For the past week, I’ve been working on sharing my experience and goodies from Ipsy’s Generation Beauty New York but I’ve been so tired! Not just because I spent hours walking around mingling with other beauty bloggers and waiting in line to
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Finding a good mascara can be a challenging feat but the new It Cosmetics Superhero Mascara is definitely making life a little easier for makeup junkies. I think we can all agree that long, luscious full lashes are every gal’s dream but that
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If I had to sum up April in one word it would probably be: haul. I hauled a lot of new stuff last month. Between Ulta’s 21 Days of Beauty and all of the spring and summer collections seemingly dropping at once
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When you have dry skin and fine lines setting powder is probably one of your least favorite products. For people with normal to oily skin, setting powder is this miracle product that refines foundation and concealer for an airbrushed look that’s smooth,
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Ulta’s 21 Days of Beauty is now in full effect and I’m already clutching my wallet because I just know I’m going to go broke. There’s just too many good deals! Day 2 had some pretty nice deals but Day 1 was
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We’re well past Valentine’s Day but I’ve been feeling the love for quite some time thanks to It Cosmetics limited edition Love is the Foundation Brush. It released back in October for Breast Cancer Awareness month but my store received a random shipment
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