There’s tons of good brands to discover in Ulta but one that’s often overlooked is Ulta’s own Beauty Collection. I’ve shopped at Ulta for years and never paid any attention to the Ulta Beauty Collection until I began working there. Huge mistake!
Don’t you hate when you overlook good products? I’ve been shopping at Ulta for years now and every time I’d walk through the doors I’d either make a beeline to NYX or Prestige for hot, new products. Completely ignoring the treasure chest